Recognizing the huge number of Chinese travelers, Nike Golf develops a full line of Nike Golf luggage for the Chinese market. To capitalize on the expanding middle class, Nike Golf begins selling its golf clubs in India for the first time. Select the appropriate category of product and market for each item below. This activity is important because marketing managers use tools like diversification analysis to set strategic direction for the firm followed by the allocation of resources to move in that direction. Additionally, you can assume that Nike Golf's existing product lines are limited to golf accessories including golf gloves, golf balls, and golf clubs. For the purposes of this activity, you can assume that Nike Golf currently serves only the domestic (U.S.) market and lacks a presence in China, Russia, Brazil, or India. Imagine that you are the marketing manager for Nike Golf and you have been asked to use diversification analysis to identify growth opportunities for Nike Golf.
